Squeeze Gel Color

Used for Halloween icing and cake batter coloring. Colors were rich; even the black coloring was really black and not grey. Also it did not dilute batter or icing.

After my Hobby Lobby stopped carrying Americolor and switched to the Sunny Side Up Bakery, I gave them a try but was very disappointed. You have to use SO MUCH COLOR, especially the red and black, and they give the icing a bad "dye" taste.

As a concentrated gel color they work fine. But HL used to carry Americolor and that was much better for the same price. I'm disappointed that they switched brands

I bought these, looking for Americolor and was disappointed they no longer carried it. So I gave this one a try and was so upset how my Buttercream came out they are not true to color and not a good quality at all. I would not recommend this product.

I use these to color my bath bombs and they work perfectly! Great price too!

I thought since there were so many color options that coloring my icing would be a breeze, however, the colors were not true. Navy and Maroon were anything but and was it not for buying another brand of food coloring my cake would not have turned out.

This is the worst icing color I have ever used! Color is not true, dull and washed out looking and it takes 3x as much color as americolor brand to get even close to the same color. Save yourself some effort and order something else online!

I love this product! I buy it all the time. It has no clumps and isnt a hassle! I use it for everything i make! <3

I used the leaf green and electric purple to color the icing I used for my sons' birthday cookies. I loved these colors! They worked perfect and did not change the consistency or taste of my icing. My son loved his cookies. Thank you!

Love the price and great coloring for my cookies